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Wednesday, 2 January 2013

Brand Management Courses in Karnataka


Brand Management Courses in Karnataka

Brand Management has emerged as a career option with the growth of the corporate sector in India. It plays a major role in the consumer products industry and enhances brand franchise and equity. With the boom in the Indian economy, competition between various companies has also increased to a great extent. One can also come across quite a number of foreign companies making every effort to promote their products and has increased the demand for trained professionals for the smooth running of the organizations. Karnataka is considered to be one of the favorable destinations for one to pursue his or her higher studies. There are many institutes that offer brand management courses in Karnataka.

Brand Management Courses in Karnataka Institutes
Brand management courses in Karnataka cover all the major aspects of the field of study like principles of brand management, analysis of the market trends, brand launch and USP, advertisement and marketing, market research, consumer demand, brand research, brand promotion, packaging, distribution and marketing of a brand. The main job profile of the brand managers is to make a brand or product popular in the market, understand the needs and requirements of the customers and implement marketing techniques for the development of the brand. Most of the institutes offer post graduate diploma programs in brand management. The courses offered are mostly of two years duration. Candidates after completing their course in brand management from Karnataka may seek for the posts of brand development manager or product manager in various companies like Godrej India, Kotak Mahindra, Alkem Pharma, Hindustan Lever, Sun Pharma, Aditya Birla Group, Aviva Life Insurance and more. There is immense scope for growth in the field of brand management.

Job Profile of Brand Managers in Karnataka
A brand manager is expected to work in full co-operation with the other departments of the organization. They are also entrusted with the duty of providing required suppaaaort to the sales department and prepare the budget as well. The brand manager is the person in charge of the functioning of the packaging, formulation, distribution and productions. It is essential for a brand manager to stay aware of the changing trends of the market and also implement new ideas for the promotion of the brand. Brand management is one of the most exciting professions worldwide and is extremely popular among the young generation.
Brand Management Courses in Karnatka
Name & Address
Phone & E-mail



Xavier Institute of Management & Entrepreneurship
Electronics City
, Phase II,
Hosur Road, Bangalore 560 100
Ph: 91-80-2852 8477 /2852 8597 / 2852 8598
Fax:91-80-28528733 or 28520019
Website: http://www.xime.org
Email: xime@xime.org



M P Birla Institute Of Management,
Associate Bharatiya Vidya Bhavan, #43, Race Course Road,
Bangalore- 560001
Ph: 91-80-22382798,
91-80-22389634, 91-80-22354275 Fax:+91-80-22389635
Email: admission@mpbim.com




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